Swadeshi Runway Season 9 at Red Fort, Delhi | Made in India

Made in India Swadeshi Runway Season 9 Concludes at Delhi’s Historic Red Fort, Celebrating Handloom and Atmanirbhar Bharat

New Delhi, November 3, 2026: Swadeshi Mission successfully concluded the Grand Finale of Made in India Swadeshi Runway Season 9 at the iconic Lal Qila (Red Fort), New Delhi. Held on November 1 and 2, 2026, the two-day national celebration brought together fashion, Indian craftsmanship, handloom traditions, farmers, youth skill development and the vision of Atmanirbhar Bharat.

Led by Swadeshi Mission Founder Sonia Mayers, the showcase brought the Swadeshi movement from Maharashtra to the historic heart of the national capital. According to the organisers, the event received national media coverage, including live coverage on Doordarshan and Bol India News.

The Imperial, a luxury heritage hotel in New Delhi, was associated with the event as its hospitality partner.

Celebrating the Vision of Made in India

The ninth season was dedicated to the vision of Prime Minister Narendra Modi, with a focus on initiatives supporting farmers, handloom weavers and Made in India products.

The showcase highlighted the importance of promoting indigenous craftsmanship, encouraging local products and creating opportunities for communities involved in traditional industries.

A special focus was also placed on skill development for children and young people in Delhi. Training models were presented through the runway to communicate the importance of self-reliance, vocational development and the Vocal for Local movement.

Chief Guest and Distinguished Dignitaries

The event was attended by Delhi Chief Minister Rekha Gupta as the chief guest, along with several distinguished personalities from public life, business, social initiatives and the armed forces.

Among the dignitaries and honourees named by the organisers were:

• Dr. Arshi Ayub Zaveri, Senior Advisor to the Royal Family of UAE and CEO of Trust In Trade

• Shri APJMJ Jainulabudeen, nephew of Bharat Ratna Dr. A.P.J. Abdul Kalam

• Shri APJMJ Sheik Saleem, grand-nephew of Bharat Ratna Dr. A.P.J. Abdul Kalam

• Mr. S.M. Khan, Lifetime Achievement Awardee

• Dr. Shubhangi Niket Mestry

• Mrs. Meena V. Shah

• Dr. Pradeep Kumar Yadav

• Ms. Kajal Yadav

• Colonel Ram Kunwar Lal Srivastava (Retd.)

• Colonel Hemant Saxena (Retd.)

• Brigadier Narain Dutt Joshi (Retd.)

• Mr. Archit Babber

• Mr. Anil Tukaramji Sawarkar

• Dr. Harshal Dhakad

• Mr. Kartik Yadav

• Mrs. Karishma S. Balani

• Mr. Tarun Mishra

• Dr. Srishti Sharma

The two-day programme also brought together ministers, corporate leaders, armed forces veterans and social personalities, according to the event organisers.

Leadership Behind Swadeshi Runway Season 9

The showcase was led by Founder Sonia Mayers, with support from Delhi Advisory Board representative Sudhanshu Sharma and the Mumbai core team, comprising Abhishek Banerjee, Sharukh, Sneha and Prince.

Abdul Bajaniya also supported the initiative.

The organising team worked towards presenting a national platform that connected Indian fashion and craftsmanship with broader conversations around local manufacturing, farmers' livelihoods and youth empowerment.

Doordarshan Coverage Brings the Showcase to a National Audience

A key highlight of this edition was its reported live national coverage on Doordarshan, the public broadcaster of India. Bol India News was also associated with the coverage.

The organisers expressed their gratitude to Doordarshan and the Government of India for the live coverage of Made in India Swadeshi Runway Season 9 from the Red Fort.

The association with the historic venue and national broadcast platforms added visibility to the initiative's message of promoting Indian products, traditional skills and self-reliance.

Promoting Handloom, Farmers and Youth Development

Beyond the runway presentations, Season 9 highlighted the broader purpose of the Swadeshi movement. Its focus extended to Indian handloom communities, farmers, indigenous products and skill development opportunities for the younger generation.

By bringing these themes together on a national platform, the initiative aimed to encourage greater recognition of local industries and the people who contribute to India's cultural and economic landscape.

A Celebration of Jai Hind, Jai Swadeshi

The conclusion of Made in India Swadeshi Runway Season 9 at the Red Fort marked an important milestone for Swadeshi Mission's initiative. The two-day programme brought together fashion, heritage, social awareness and the promotion of Indian-made products under one platform.

With its emphasis on handloom, farmers, youth skill development and Atmanirbhar Bharat, the showcase reinforced the message of supporting local communities and celebrating India's creative and cultural strengths.

Jai Hind, Jai Swadeshi!

Global Magazines | Event Coverage | 01-02 November 2026