The Role of Marketing: How it Affects Business and How to Market the Right Way-
Definition➡️ of Sales and Marketing
Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both laugh. Your mother then says, “That was some good marketing.”
Now many questions arise: is an entertaining commercial really “marketing”? Is there a lot more that goes into it than just a funny idea? This seems like sales, what’s the difference between sales and marketing? What’s the definition of sales and marketing? What is inbound marketing? What is marketing research? Are there different distribution channels in marketing? The answers to these questions will be answered when we discuss the role of marketing and explain how everything works in this complex world.
Defining sales is pretty easy, as it states, “any of a number of activities designed to promote customer purchase of a product or service. Sales can be done in person or over the phone, through e-mail or other communication media. The process generally includes stages such as assessing customer needs, presenting product features and benefits to address those needs and negotiation on price, delivery and other elements.” (per American Marketing Association)